Blog

From business and marketing to personal growth and

technology, Sherif’s blog posts offer diverse

perspectives and useful tips. By exploring his content,

readers can expand their knowledge and find inspiration

for their own endeavors.

Blog

From business and marketing to personal growth and technology, Sherif’s blog posts offer diverse perspectives and useful tips. By exploring his content, readers can expand their knowledge and find inspiration for their own endeavors.

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Sherif Youssef is a doctoral researcher at the Centre of Enterprise and Entrepreneurship Studies at Leeds University Business School and The Bauman Institute at the School of Sociology and Social Policy. Sherif is an Organizational Theorist with a background in marketing and public policy. His research focuses on Hybrid organisations such as social enterprises in the emerging markets, which aims to address societal challenges while creating some financial revenues. He has a broader research interest looking at the economics of innovation, patient finance and economic growth.

Doing fieldwork in liquid times

Doing fieldwork in liquid times

Zygmunt Bauman used liquidity as a metaphorical frame to provide a thorough analysis of the predicaments of modernity in the current human condition underscored by globalisation...